Adventures in the void

by evanmcmurry

Article’s tone is a little off, but nonetheless a seriously fascinating look at how Target gets better ad results by intentionally showing ads for things you don’t want, thereby creating the illusion of randomness, as opposed to, say, something tracking your searches:

“Once a marketing campaign reaches a threshold level of sophistication, it is impossible to distinguish between genuine mistakes in data collection and analysis from intentional mistakes designed to put the audience at ease.”